Merle Norman Building

Known As
Art Deco, Streamline Moderne
H.G. Thursby
November 11, 2002
2525 Main Street
Santa Monica, CA 90405

This Streamline Moderne/Art Deco style building was the former headquarters of Merle Norman Cosmetics.  Its ornate and stylish design reflected Norman’s prosperity and the building towered above most of Main Street’s low-rise commercial structures.  The Streamline styling of this building is a distinctive interpretation of an architectural movement, which suggested dynamism, progress, and optimism.  The unique combination of complex curves, pylons, and a prominent circular cupola distinguish this building.  The building also symbolizes the success of a Santa Monica business during the peak years of the Depression.